Articles
Momentive Introduces HARMONIE™ NatuVel Gel: a new 100% naturally derived elastomer gel
April 01, 2025
Visit us at in-cosmetics 2025 to experience the newest addition to the HARMONIE™ product range.
NISKAYUNA, New York [April 1, 2025] – Momentive Performance Materials, Inc. (Momentive), a global high-performance silicones and specialty solutions company, presents HARMONIE™ NatuVel gel – a 100% biobased elastomer gel that enables a new generation of skin care, suncare and color cosmetics. The breakthrough innovation will be officially launched at in-cosmetics global 2025 in Amsterdam, Netherlands, from April 8–10.
The solution is the latest addition to the HARMONIE™ product range, which combines Momentive’s world-leading technical expertise with plant and mineral feedstocks. This winning combination delivers high-performance personal care ingredients with a higher content from renewable feedstocks.
Designed with natural formulations and the needs of the clean beauty market in mind, HARMONIE™ NatuVel gel is derived from 100% plant-based raw materials and developed with the guidance of the Twelve Principles of Green Chemistry.
This unique, patent-pending, translucent gel has been designed to provide formulation flexibility beyond traditional elastomer gels. It provides soft focus and blurring effects, offers luxurious sensory aesthetics, reduces the oily sensation of common cosmetic ingredients, including UV filters, and mattifies the skin. In addition, it brings functional benefits for the formulator, supporting stabilization of W/O emulsions and helps to disperse and suspend pigments and powders.
“Our HARMONIE™ by Momentive range is a symbol of Momentive’s commitment to the pursuit of a more sustainable world,” said Jose Luis Conde, Vice President and Global Segment Leader, Beauty and Personal Care. “The launch of a breakthrough innovation like HARMONIE™ NatuVel gel shows the role of science and technology in overcoming challenges and taking us further on this journey. We aimed for a 100% naturally derived solution that could perform on par with silicone elastomer gels and that is what we are showcasing today.”
“We are excited to introduce the HARMONIE™ NatuVel gel to the market. We have listened to our customers' requests for biobased alternatives for ingredients that are hard to replace, such as the elastomer gels,” explained Sabine Turner, Global Natural’s Leader. “We continue to invest in delivering materials that solve formulators real-time challenges.”
Momentive invites visitors to experience HARMONIE™ NatuVel and feel it to believe it. Skin care, color cosmetics and SPF products formulated with HARMONIE™ NatuVel gel will be available at Momentive’s booth (2A30) and at the in-cosmetics Sensory Zone. The launch is a highlight of the Show Program as well: Andrea Tomlinson, Naturals Marketing Lead will present a Technical Seminar on April 10th.
Read more: harmoniebymomentive.com
About the Show:
in-cosmetics global
April 8-10
Amsterdam - Netherlands
About the Technical Seminar:
Title: A Breakthrough Innovation for Personal Care: Harmonie NatuVel gel, a Biobased Elastomer Gel
Speaker: Andrea Tomlinson, Naturals Marketing Lead West
Date: Thursday, April, 10th, 15:40
Location: Technical Seminar Theatre 3, Hall 13 (Elicium)
About Momentive
Momentive is a premier global advanced materials company with a cutting-edge focus on silicone and specialty products. We deliver technologies, solutions, and processes designed to propel our customer’s products forward—products that have a profound impact on everyday life from dawn to dusk, and from living rooms to outer space. With every innovation, Momentive aims to create a more sustainable future. Our vast product portfolio is made up of advanced silicone solutions that play an essential role in driving performance across a multitude of industries, including agriculture, automotive, aerospace, electronics, personal care, consumer products, building and construction, and more.
Momentive Performance Materials Inc., an indirect wholly owned subsidiary of KCC Corporation, is one of the world’s largest producers of silicones and silicone derivatives. Additional information about Momentive and its products is available at momentive.com
For additional information, please contact:
Natalia Melo
BPC Marcom Business Partner
Mobile: +55 11 91173 6072
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*The marks followed by an asterisk (*) are trademarks of Momentive Performance Materials Inc.
